ObamaMercial

So the Obama infomercial thing has come and gone. I must say, I was a fan. Many people enjoyed it more than I did, but I think that's understandable. I've already reached a point where my research about him and his policy positions (and even the shortcomings thereof) mean that his speeches don't impact me as much as they might otherwise.

That being said, the vignettes featured in the half-hour program were poignant and did a good job connecting with "heartland" voters. There's this illogical idea that somehow values voters are only those who turn to the church before all else -- but Obama helped to show that values voters are regular people, not just the bible thumpers. Moms who care about kids, husbands who care about their wives, wives that care about their families, teachers who care about everyone -- these are the real value voters, and the people Obama aims to help the most.

I actually thought the vignettes could have been longer. The editor did a good job cutting footage to create the story, but they felt short. I felt like I wanted to hear more about the stories of these people long after their segment had ended. At the same time, throughout the ad I found myself excited for the live event at the end only to be disappointed with it when it came about. It was just the usual Obama speech we've seen time and time again. I really thought they could have done without the live portion, but it didn't necessarily take away from the piece as a whole.

There are those who think all his commercials put him on our television screens too much, but from what I'm hearing from my little sample of the voting public while we're ready for this political season to be over (and yes, we really are) we don't necessarily get tired of seeing Obama. We get more comfortable with him, and pieces like last night's ObamaMercial help give comfort to Undecided voters all across the country.

I'm looking forward to waking up next Wednesday morning. I'm not buying victory cigars yet, but I'm checking out brands.